Argyle Street Glasgow
Maximising advertising revenue within a limited construction programme
The Property
Located on Argyle Street in the heart of Glasgow city centre, the property occupies a prominent position directly adjacent to Glasgow Central Station, overlooking the busy junction of Argyle Street, Jamaica Street and Union Street.
The location benefits from significant pedestrian and vehicular audiences throughout the day, making it particularly well suited to premium large format advertising.
Planned refurbishment works created an opportunity to utilise the scaffolding required for the project to deliver a premium advertising scheme and generate significant additional revenue for the property owner.
The principal challenge was the relatively short duration of the planned works. With a more limited advertising period than would typically be preferred for a large format scheme, it was important to maximise the amount of time the advertising could be operational.
MediaCo OOH worked closely with Edison and CSQ Consult well in advance of the works commencing, coordinating the development of the advertising scheme and progressing the necessary advertising consent early in the programme.
This approach helped ensure that the advertising opportunity was ready to progress alongside the construction works, minimising the risk of losing valuable advertising time once the scaffolding was in place.
