The Jenners Building Edinburgh
Transforming a landmark redevelopment into a premium advertising opportunity
The Property
The Jenners Building is one of Edinburgh's most iconic and historically significant buildings. The Category A listed landmark occupies a prominent position between Princes Street and St Andrew Square in the heart of the city.
The major restoration and redevelopment presented an opportunity to transform the extensive scaffolding required during the works into a premium advertising environment, generating significant additional income for the property owner while improving the visual amenity of the construction site.
Delivering a large format advertising scheme on a complex listed building of this scale required careful planning and close coordination with the principal contractor and scaffold design team. The design of the building wrap and advertising areas had to work within the structural parameters of the scaffold, taking account of factors including wind loading and the locations at which the wrap and advertising frames could be safely fixed. This meant the scheme had to be carefully developed around the scaffold design and the requirements of the wider construction programme. MediaCo OOH worked closely with GRAHAM, the principal contractor, and the wider project team to understand these constraints and develop a solution that maximised the advertising potential of both the Princes Street and St Andrew Square elevations.
