Our banners are located in the UK’s key city centres, and our large format digital is in unique areas currently underserved by OOH, with both formats delivering impressive reach. As such, we want to show our clients who they’re targeting when they advertise with us, and crucially where their journeys are originating from.

 

To help demonstrate the reach of our locations, we’ve teamed up with O&U Group to analyse where impacts viewing our locations begin their journeys. After mapping the location of each site, we have Geofenced the area to analyse mobile device location data using MApp, O&U’s mobile location analytics tool. This data has been used to report accurate audience analytics across our banner inventory, in addition to Route insights for our large format digital, providing our clients with:

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• Accurate total flows across a 2 weekly period.

• Home origins of passing devices & detailed demographic profiles.

• Visit duration / dwell time.

• Visit frequency within a 12-month period.

 

Our mapping tool shown here details the home locations of devices to create the thematic catchment map of our inventory views above a set threshold.