The Aston Expressway
Birmingham
B4 7DS
MediaCo OOH’s double-sided banner is situated on The Aston Expressway - Birmingham's busiest inner-city route. Sitting head on to three lanes of traffic on both inbound and outbound routes, the banners sit alongside the country’s first seven lane motorway, which was the first road to introduce tidal flow management to aid the significant volumes of traffic in key commuting hours.
Frame ID
2000257179 & 2000257180
Audience
42,000* vehicles per day South (inbound)
36,000* vehicles per day North (outbound)
Source - Dept for Transport AADF
The banners are located inside the A4540 – the inner-city ring road - on the main key arterial route into and out of Birmingham city centre. The Aston Expressway is the main highway linking the city to Spaghetti Junction and the M6 Motorway.
Situated half a mile from the centre of Birmingham, these high impact sites are in close proximity to Aston Villa Football Club, The Bullring, Grand Central, Millenium Point/Think Tank Science Museum, Aston University, Birmingham City University, New Street & Snow Hill Stations. The banners also target much of the vehicular traffic heading to and from Birmingham International Airport from the city centre.